The group adheres to the development concept of "reform, innovation and Transcendence", under the guidance of the enterprise program of "being human, creating soul, winning together", takes "creating the most respected and happy enterprise" as the development vision, and takes "let life become the spokesperson of wealth, let fashion become the classic of the times" as the enterprise in accordance with the service standard of "let customers move, one touch, lifelong partner" The mission is to pursue the talent concept of "not only education background, not only professional title, not only qualification, not only identity, take moral character, knowledge, ability and performance as the main standards, and not stick to one standard to select talents". Lubin people are accompanied by "happiness", constantly establish and improve the modern enterprise system, be steadfast, forge ahead with determination, develop and innovate, precipitate the details with culture, show the charm with responsibility, and To achieve win-win cooperation, we should constantly agglomerate and enhance the core competitiveness of the enterprise, constantly climb to a new height, win respect with development, win the future with development, and strive for the realization of Lubin's new leap forward.

The group has been awarded successively: one hundred excellent jewelry enterprises in China, two excellent demonstration units of building up business with integrity in China, top 500 most valuable brands in China, China's leading enterprises in jewelry and jade jewelry industry, China's jewelry and jade jewelry industry reassurance demonstration enterprises, top 50 retail enterprises in Shandong Province, Shandong service brand, excellent private enterprises in Shandong Province, advanced list of employment and social security in Shandong Province The honorary titles of Shandong civilized and honest private enterprise, Shandong advanced unit of Commerce and trade circulation, etc.

"Those who have the same aspirations will not be far away, and those who know each other will not be blocked by mountains and seas". Based on the concept of "sea embraces all rivers, sincere win-win", Lubin people are willing to work with all walks of life to create a better tomorrow.